E-commerce Fundamentals And Applications Pdf Creator
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- E Commerce Fundamentals and Applications
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- Different Types of E-Commerce
E Commerce Fundamentals and Applications
Ever since the first online transaction occurred nearly 25 years ago, e-commerce has exploded into one of the most important industries today. In , e-commerce made up Because of how broad the term is, e-commerce can be tough to define.
But because e-commerce is growing at a rapid pace, understanding what constitutes an e-commerce transaction is crucial for most, if not all, businesses. What is lost in this definition is the implication of what is not considered e-commerce. E-commerce can mean anything from a retail sale to drop shipping. To better understand e-commerce and its impact, businesses should learn about the different types of e-commerce.
B2B is one of the most common types of e-commerce. This is when a transaction of goods or services occurs between two businesses. B2B is one of the largest types of e-commerce in the U. In fact, B2B is expected to be double the size of B2C by A B2B transaction could involve a mining company purchasing equipment from a heavy machinery company, or even a business getting supply chain logistics services.
Perhaps the most common form of e-commerce, B2C occurs when a business sells a good or service to a consumer. For example, Netflix engages in B2C e-commerce when it sells its service to viewers. The entire transaction occurs online. Goods can be purchased through B2C e-commerce as well. The purchase of a physical good off Amazon is considered a B2C transaction.
In the B2C relationship, consumers often choose goods or services that have low prices, and research shows that consumers value expedient and affordable shipping. One interesting development in online traffic has been the booming growth of cell phone use. In fact, the majority of internet use occurs on mobile phones.
Unsurprisingly, this has correlated with the growth of m-commerce. M-commerce can look like another type of e-commerce. For example, a B2C purchase that takes place on a mobile device is considered both B2C and m-commerce. Because it incorporates other types of e-commerce, m-commerce has established itself as an e-commerce leader.
In , m-commerce made up By , m-commerce is expected to make up To keep up with competitors, all e-commerce businesses need to use responsive, mobile-friendly sites and checkouts. As more people go mobile, sites also need to do a better job of targeting mobile users. With over 3. The biggest social media site, Facebook, realized that it could keep its users on-site longer by offering a platform to buy and sell goods and services.
The result was Facebook-commerce. While F-commerce refers directly to Facebook, the term is often used to describe e-commerce on social media sites as a whole.
A sale that takes place on a mobile device via Facebook would be considered both m-commerce and F-commerce. With billions of people checking social media, F-commerce is a space where e-commerce companies are always looking to expand.
These transactions rely on a third party to act as an intermediary. As an example, consider eBay. A lesser-known form of e-commerce, C2B is similar to C2C in that an intermediary is often required. In this transaction, the consumer acts as a seller and the business acts as a buyer. Stock photos are an excellent example of a C2B transaction. The consumer takes a photo and uploads it to a stock photo site.
The business then pays for the right to use the stock photo. The intermediary site hosts the transaction, transferring the money and information online. B2A e-commerce, also referred to as B2G, is when a business provides an online service for the government, generally through a website.
One way to understand B2A e-commerce is through taxes. Similar to B2A, C2A occurs when a consumer is providing something for the government. A C2A transaction can be as simple as paying for parking tickets or ordering a new government ID. However, to be considered a C2A e-commerce transaction, this must be done online. Online sales add more steps and variables than in-person sales, the most important of which is shipping. To meet the shipping demands of their customers, businesses need to focus on their supply chains.
While not every e-commerce style depends on the timely shipping of goods, those that do often rely on a successful 3PL partnership to reduce costs and increase efficiency. Experts Since Supply Chain Innovators. Search for:. Whitepapers Infographics. April 21, by Robert Victor.
April 21, by Robert Victor Robert Victor. What Is E-Commerce? Business-to-Business B2B. Business-to-Consumer B2C. Mobile Commerce M-Commerce. Facebook Commerce F-Commerce. Customer-to-Customer C2C. Customer-to-Business C2B. Business-to-Administration B2A. Consumer-to-Administration C2A. The Impact of E-Commerce on Business. Subscribe to our Newsletter Sign up for our email newsletter to get the latest news and updates from Hollingsworth.
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Different Types of E-Commerce
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers , mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life,  and as people increasingly use digital devices instead of visiting physical shops,   digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing , influencer marketing , content automation, campaign marketing, data -driven marketing, e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising , e—books , and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on-hold mobile ring tones. The development of digital marketing is inseparable from technology development. One of the first key events happened in , when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines.
This research article aims at analyzing the determinants of Individual Network Value INV , further goes on to develop a framework for calculating Community Network Value and subsequently, empirically identifies individuals who have high INV. By segmenting the consumers, the research study discusses how organizations can identify consumer co-creators. The community value of a network is of great importance to organizations, especially from the CRM, Marketing and Customer Experience standpoint. The study segments consumers using hierarchical cluster analysis into groups to identify consumer co-creators.
Emily Delbridge is an authority on car insurance and loans who contributed to The Balance for nine years. Delbridge is a licensed Personal Lines Insurance Agent who has been in the insurance business since Since joining the industry, she has significantly contributed to the book of business for independent agency, Great Michigan Insurance. We are committed to researching, testing, and recommending the best products. We may receive commissions from purchases made after visiting links within our content.
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